Content
Once again, great content is essential. When the Literate AI team pioneered content marketing in the early days of search engine optimization, we took a different approach–emphasizing the creation of high-quality, consistent brand journalism over link farms. Our deep dives into wind energy, health care innovations and next generation consumer products drove traffic and ranked fast. Today, the Literate team sees the start of a new golden age for great corporate content.
Called training data, the fuel is reams and reams of human-produced content, and LLMs require comprehensive, highly-structured information to produce valuable answers. It is information businesses and organizations are better suited to provide than media, whose blue links dominate Google search. Now is the time for leaders to take advantage of this unique opportunity to define what they do, why they do it, and how they do it.
