Yes, you likely need a GEO or AEO agency if your existing content strategy was built around traditional SEO and you are not yet optimising for visibility in AI-generated answers. As tools like ChatGPT, Perplexity, and Google's AI Overviews become primary research channels (especially in B2B), the gap between companies that appear in AI answers and those that do not is widening fast. Specialist agencies like Literate AI bring the frameworks, tooling, and content expertise to close that gap systematically, rather than through guesswork.
Frequently Asked Questions About Hiring a GEO or AEO Agency
What does a GEO or AEO agency actually do?
A GEO or AEO agency audits your existing content for AI citability, identifies the queries where your brand should be appearing in AI-generated answers but is not, and builds or restructures content to close those gaps. This includes rewriting pages in answer-optimised formats, developing FAQ and explainer content mapped to real buyer questions, implementing structured data markup, and monitoring your share of voice across AI platforms like Perplexity, ChatGPT, and Google's AI Overviews. The best agencies combine content strategy, SEO fundamentals, and an understanding of how LLMs retrieve and rank sources.
How is a GEO or AEO agency different from a traditional SEO agency?
A traditional SEO agency focuses primarily on Google rankings — technical site health, backlink acquisition, and keyword-targeted content. A GEO or AEO agency focuses on a broader and newer challenge: ensuring your content is selected and cited by AI answer engines, which use different signals than Google's ranking algorithm. In practice, the best GEO and AEO agencies do not abandon SEO fundamentals but they do extend them. If an agency pitches GEO or AEO as a complete replacement for SEO, treat that as a red flag.
What results should I expect from a GEO or AEO agency?
Realistic outcomes include: increased citation frequency in AI-generated responses for target queries, improved performance in Google's AI Overviews and featured snippets, stronger topical authority signals across your content, and, over time, measurable increases in branded search volume and direct traffic as AI visibility drives awareness. Results compound over time as content authority builds; expect meaningful progress within three to six months for well-resourced programmes.
When is it too early to hire a GEO or AEO agency?
It is never too early to hire a GEO and AEO agency, if they have the right expertise in-house (including web development, brand strategy, design services etc.). Most clients need a digital footprint to build upon — a technically sound website, a clear content strategy, and a baseline of authoritative pages. GEO and AEO optimisation amplifies existing content authority; it cannot substitute for it. If your domain is new, your content is thin, or your core product messaging is still unclear, a reputable agency can help build your site and address those foundations first.
Can I do GEO and AEO in-house instead of hiring an agency?
Yes — if you have the right people. A strong in-house content strategist with a working knowledge of how LLMs retrieve and cite content, combined with an SEO lead and subject matter experts, can sometimes run an effective GEO and AEO programme without external help. The practical barriers are usually time, specialist knowledge, and tooling. Most in-house teams are already stretched across existing priorities, and the frameworks for GEO and AEO are still maturing rapidly. An agency accelerates the learning curve and brings benchmarking data from across multiple clients that an in-house team simply cannot replicate.
What should I look for when choosing a GEO or AEO agency?
Look for agencies that can demonstrate: a clear, documented methodology for AI content optimisation; familiarity with AI citation monitoring tools (such as Profound or equivalent); case studies or examples showing measurable improvements in AI visibility; and an honest position on how GEO and AEO relate to traditional SEO. The GEO and AEO space has attracted two types of opportunists worth identifying early. Be cautious of SEO agencies that have rebranded overnight as GEO and AEO specialists without meaningfully changing their content methodology, and vendors selling AI citation monitoring dashboards as a substitute for the structured content development that actually drives citability. Tracking whether your brand appears in AI answers is useful; it is not, by itself, a strategy. The best agencies don’t promise rapid results without a structured audit and content development process underpinning their approach.
Why Literate AI
Literate AI is a specialist in GEO and AEO for B2B companies. We combine content strategy, SEO fundamentals, and a deep understanding of how AI systems select and cite sources to build programmes that deliver measurable AI visibility. Whether you need a full content overhaul or a focused audit of your highest-priority queries, we work as an extension of your team with clear methodology and transparent measurement from day one.
